DAS WESENTLICHE

Who We Are

Wear Your Crown – William Streetwear

Our vision is clear: fashion for Kings & Queens. We combine powerful design, sustainable production, and a mission with heart. Every piece tells a story – from our commitment in Africa to you, our community.

Our CommitmentMore than fashion: Giving hope

20% of every item sold goes directly to Francis’ mother’s orphanage in Togo. Together, we can change lives – with every order, you too make a difference.

Our CommunityKings & Queens Worldwide

William Streetwear is not just a label, but a movement. From world-class athletes to creative minds – we connect people who think differently, wear differently, and are proud of their uniqueness.

Our PhilosophyAuthentic. Sustainable. Powerful.

Our collections represent minimalist design with maximum impact. Produced in Portugal, sustainably and fairly – for streetwear that feels good and looks even better.

The Story Behind William

From CFO to King of Streetwear

In 2019, Francis Batali took the bold step of quitting his job to pursue his dream: founding his own fashion label. Inspired by his mother and her orphanage in Togo, he created William Streetwear – a label that stands for quality, authenticity, and responsibility.

Global Streetwear Community

Become part of a movement, not just a brand. We connect kings & queens worldwide with exclusive styles.

Sustainably produced in Europe

Our collections are created in Portugal – sustainably, fairly, and with the highest quality standards.

More Than Fashion

With every purchase, you support our commitment to the orphanage in Togo. Fashion with a heart.

William Store Schaffhausen

Visit us in person, experience the collection live and become part of the William family.